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July'08
Regular Features
  • Business Management
  • Human Resource Management
  • Marketing
  • Finance
  • IT
  • Personality Development
  • Soft Skills
  • Case Studies
Articles

COVER STORY

Business Education : Learning beyond Classrooms -- V Venkateswara Rao

A business education is much more than just classroom learning. To meet the growing demands of the corporate world, MBA graduates must apply the skills they have learnt in the virtual world of the classroom to the real world of business.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

PERSONALITY DEVELOPMENT

Professional Success : Role of Emotion -- Nandita Kapur

This article deals with the role of emotion in different aspects of professionalism and specifies the importance of emotional intelligence in different roles such as bosses and subordinates in the office. It also relates emotional intelligence to key professional issues such as performance and quality.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

PERSONALITY DEVELOPMENT

Repatriation : Delving into the Real Scenario -- Rima Namhata

This article deals with repatriation as a general issue in the global scenario of organizations. The why and how of repatriation is the most important aspect and the article deals with two factors—thinking about employees from an organization's point of view and also thinking about repats who are supposed to get their healthy position back into their own society. Legal, monetary as well as humanitarian aspects of repatriation are depicted well in the article.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

GENERAL MANAGEMENT

Managerial Competency : A Case of Poor People Management Skills -- Bholanath Dutta

This is a case of poor people management skills and the top management not delegating authority to the team leader down the line, which ultimately leads to conflict between the team members and the team leader, and misunderstanding between the top management and middle-level management in a typical KPO Indian subsidiary. The impact left a deep impression as productivity came down drastically and even a few highly efficient employees planned to leave the organization. The situation got aggravated so much that first one employee was fired and then, finally, the team leader's services were also terminated. This case unfolds a situation which might be faced by many Indian subsidiaries in the BPO/KPO/ITES sector.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

GENERAL MANAGEMENT

How to Develop Multicultural Skills? -- MS Rao

This article brings to light various shades and dimensions of cultural differences across the globe and how to address the same. It is necessary to have cultural literacy, cultural competency and cultural fluency to succeed in the global business world.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

GENERAL MANAGEMENT

IPL Tournament : Management Lessons -- N Sivasankaran

The IPL tournament is an example of globalization where players from different parts of the world played in one team. Has the tournament taught anything to the new age managers? The answer is a big `yes'. This article discusses management lessons learnt in detail from the IPL tournament.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

ENTREPRENEURIAL SKILLS

Young Billionaires : Here to Stay -- N Vijaya Lakshmi

Mark Zuckerberg, the tech-savvy entrepreneur and creator of Facebook, is the world's youngest-ever self-made billionaire, worth $15 bn after four years of launching his social networking site. All that is required is practice and hard work.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

HUMAN RESOURCE

Outsourcing : An Alternative to Recruitment -- Vikas Shrotriya

No business can be established and operated from a cocoon. It has to take from the environment as well as give back. In this process of give and take, organizations perform various activities for each other on contract basis. A contract for performing a non-core business activity of an organization by another organization on a continuous basis is known as outsourcing. Outsourcing is a long-term contract. If all core and non-core activities were to be performed by the organization itself, it would need a sufficiently large workforce. This article discusses some aspects of outsourcing and also using it as an alternative to recruitment.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

INDUSTRY

Higher Crude Prices : Burning Issues -- Annam Anand

Crude oil price has touched a record $137 a barrel and it is predicted that it will reach $200 in the near future, which is going to have a great impact on the lives of billions worldwide.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

MARKETING

Corporate Etiquette : A Gateway to Personal Branding -- Vidya Pai

India is fast becoming a destination for foreign investors. This has led to generation of employment opportunities, particularly front-end jobs, in sectors such as retailing, IT, Knowledge Process Outsourcing (KPO) and Business Process Outsourcing (BPO). Customers interact with the front-line staff/personnel, who form the first line of communication between the company and the customers playing a predominant role in building the service reputation of the company. Failure to satisfy customers most often results in a customer switch to competitors in anticipation of better service. The need of the hour then is corporate etiquette, an essential business skill, which can improve an employee's effectiveness, productivity and satisfaction, as well as the company's bottom line. This article is an attempt to highlight the importance of corporate etiquette for front-line managers in the hotel and aviation industries.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

BUSINESS ENVIRONMENT

Food Crisis : The Agony of the Poor -- MP Vishali

Forget oil! The new global crisis is food. A global food catastrophe is in the offing and will be more crippling than anything the world has ever seen. This article explains the nature of the problem encountered by various nations, its causes and remedies.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

BUSINESS ENVIRONMENT

Do Indian Companies Lack Strategic Focus? -- T N Rama Kumar

When Tatas go for acquisition of Jaguar and Land Rover in the UK and Natsteel in Singapore, when Mittal goes to acquire control in Arcelor, or Wipro becomes the owner of Infocrossing, most Indian corporate watchers predict that the days of Indian MNCs have arrived. Is this all part of a planned growth or just isolated heroics? This question brings us to the issue of strategic vision in Indian companies.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

INTERVIEW

How to Overcome the Widening Skill Gap -- Prabhu Venkataraman

The widening technical skill gap could be minimized through constant industry-academia interactions.

© 2008 The Icfai University Press. All Rights Reserved

Article Price : Rs.50

 
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