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Do
Private Brands Result in Store Loyalty? An Empirical Study
in Bangalore -- Chandan Chavadi
and Shilpa Kokatnur
With retailing picking
up and consumers becoming choosy, it becomes vital for the
retailers to look out for new avenues and opportunities to
make their customers happy. Intense competition in the market
has forced retailers to rethink on their strategies. The retail
market being price sensitive calls for in-depth deliberation
and delivery of retail mix. Constant efforts are being made
to deliver high value added products and services to the customers.
©
2008 The Icfai University Press. All Rights Reserved.
Value Chain Analysis:
Social Networking Communities -- A
Lakshminarasimha and Ajay Vijayan
Over the last few
years, online social networking communities have become a
global phenomena. This paper describes two social networks—Facebook
and LinkedIn—outlining their value delivery process.
©
2008 The Icfai University Press. All Rights Reserved.
CASE
STUDY
Samsonite's Repositioning
Strategies
-- Joel
Sarosh Thadamalla and Bhavesh Makwana
The Denver-based Samsonite
Corporation (Samsonite) founded in 1910, by Jesse Shwayder
and his brothers began with just one product—a robust
travel trunk built to withstand rough use in the American
West. For over 90 years Samsonite established itself as a
worldwide leader of travel products. The success of Samsonite
was built on a dual strategy of aggressive pricing and creating
excellent high-tech luggage. The multiple change of ownership
along with several factors like the aftershock of the 9/11
bombings had affected Samsonite badly. In 2004, Samsonite
appointed Marcello Bottoli to succeed Luc Van Nevel as President
and Chief Executive Officer of the company. Bottoli effected
a number of changes, moved the company's headquarters to London
in 2006 and hoped to transform Samsonite into a leading travel
solutions and lifestyle brand by selling handbags, shoes,
watches and sunglasses. Would Bottoli be able to make Samsonite
once again `a young' and a successful `lifestyle' brand?
©
2007 The Icfai Research Center. All Rights Reserved.
Has the Growth
of Indian Conglomerates Been a Threat to Foreign Multinationals?
A Case Study -- Indranil Mutsuddi
and Rimi Mutsuddi
The recent years had
witnessed the growth of Indian corporations going global due
to favorable government policies and performing well enough
by nurturing human resources to challenge their international
business rivals. As a result of this, suddenly global multinational
organizations who had started their ventures in the Indian
arena found the competition to be quite intense, tough and
challenging.
©
2008 The Icfai University Press. All Rights Reserved.
BOOK
REVIEW
Managing Retailing
--
Authors : Piyush Kumar Sinha and Dwarika Prasad Uniyal Reviewed
by Maruthi R Suresh
©
2007 Oxford University Press. The Icfai University Press holds
the copyright for the review. All Rights Reserved.
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