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Focus

It is commonly accepted that communication skills are very important to survive - in the current corporate environment. The students also do not dispute the fact - that communication skills are crucial for getting good placements and even more so, to be successful in their careers. The students accept the fact that most of them are weak in this area. The irony, however, is that even after realizing the fact that these skills are important, the students display a singular dislike for improving the skill set. Shailja Agarwal examines this paradox in her paper, "Indian Business Management Students' Perceptions About and Preferences for the Business Communication Course Curriculum".

Change is always difficult to implement. Changes in organizational philosophy outlook and attitudes are much harder to conceive and put into effect. This is because all change managers tend to focus on the problem and ways to bring about change, assuming that something is wrong. A more painless manner of bringing about change within the organization is to focus on the positive potential of the individuals and departments that form part of the organizations. Thus, there is a paradigm shift from sickness to wellness. The philosophy relates to Appreciative Inquiry. The paper, "Celebrating Change: The New Paradigm of Organizational Development", by Rachna Sharma, discusses this philosophy.

Anger is one of the strongest self-destroying emotions an individual can experience. Anger is both the result and the cause of intrapersonal and interpersonal conflicts and within an organization by and large, the results of this emotion are negative. But there is a positive side to anger. Anger could be just, fair and also positively directed. - The paper, "Holy Anger: A Soft Touch to the Hard World", by Samta Jain, Namrata Mehta and Jyotika Saxena, discusses the positive aspects of anger.

Campus recruitments are the normal process the students negotiate while securing good placements. The recruiters also look for various soft skills in addition to the `hard' domain knowledge and skills. Though the soft skills required are not a matter of much debate, hardly any empirical study had been carried out on any specific set of skills and their interrelation, and if gender has any effect on the skills. In their paper, - "An Empirical Study on Students' Soft Skills Inventory Test: Reliability and - Non-Parametric Analysis", S A Vasantha Kumara and C Sahasranam have chosen some skills set and examined the interrelationship.

Business Communication has received special attention only recently, as this aspect of communication has been obscured in the wider scope of communication. Business communication is becoming more specialized each day. The paper, "The Future - of Business Communication", by Suparna Dutta and Soma Sircar, discuss the various types of business communication and the factors which influence it.

Organizational Culture has many expressions within an organization. Some of them are overt and easily identifiable. Some of them are hidden artifacts. R Jagajeevan and Priya Shanmugam, in their paper, "Common Artifacts Contributing to Organizational Culture: An Indian Perspective", examines these artifacts and their influence on organizational culture.

Normally recruiters look for some specific qualities or attributes in candidates. Sometimes it is felt that they prefer `extroverts' to `introverts'. Are there any problems with `introverts'? Are they anxiety prone? Are they mild natured and subdued? A study of these will definitely help the trainers and counselors to address some problem issues. N Vijaya Lakshmi, in her paper, "Personality Profiling of Introverts and Extroverts", studies some profiles and draws some inferences.

- T D Prasad
Consulting Editor

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