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Consanguinity
Between Consumer and Brand Personality: A Review --
Pallabi Mishra and Biplab Datta
Consumers
prefer a single or a few brands from the bouquet of brands
present in a product category for fulfilling their needs and
wants. Do consumers really prefer a brand, which matches their
personality? The consanguinity or relationship between consumers'
personality and brand personality has been analyzed and discussed
in the literature. This paper can be a base for further research
work for researchers as well as marketers who would like to
study and develop the consumer-brand relationship.
©
2008 The Icfai University Press. All Rights Reserved.
Customer
Behavior Towards High Rise Apartments: Preference Factors
Associated with Selection Criteria --
R Thamaraiselvi and S Rajalakshmi
Thomas
Robert Mathew in his theory of population brings out the problems
that an economy has to encounter during the predicament of
over population specifically in relation to underdeveloped
and developing nations. One of the major problems he specifies
is the housing problem. This housing problem in relation to
increasing population has caused greater imbalance in the
structure of the economy. India being a developing nation
is faced with the challenge of providing shelter to haves
and have-nots. Informal agencies have also joined hands along
with the formal agencies in solving the housing problem but
the objective of informal agencies is contrary to that of
the government bodies.
©
2008 The Icfai University Press. All Rights Reserved.
Gap
Analysis Between Customer's Expectation and Current Provisions
of Indian Life Insurance Industry --
Subhasis Ray and Shahid Ali
The
Life Insurance Industry in India is on the rise. With less
than 40% of the insurable population being insured, the potential
for growth for this industry is inevitable. With increased
number of private players currently in the market, the going
will be tough, but surely it will be rewarding for those who
can align their products with consumer's expectation. This
paper makes an attempt to identify the gap between available
and desired features in terms of existing products and services
in life insurance. This paper also gauges general awareness
about life insurance, investigates reasons for buying life
insurance and finds preferred tenure and age cut off for entering
into a life insurance.
©
2008 The Icfai University Press. All Rights Reserved.
Customer
Expectation and Perception: A Study of Retail Sector of Haryana
State -- Sunayna
Khurana
Improving
service quality is believed to improve profitability and enhance
retail store performance. Such improvements however, require
monitoring and continuous measurement of performance along
service dimensions that determine standards of service quality.
This paper examines the differences between consumers' expectations
and perceptions of service quality they received when shopping
at retail stores in Haryana. It also takes into account consumer
demographic characteristics. The paper utilizes Retail Service
Quality Scale (RSQS) developed by Dabholkar et al. (1996)
to calculate gap scores by subtracting the expectation scores
from the perception scores.
©
2008 The Icfai University Press. All Rights Reserved.
Amazon's
Foray into E-Grocery Market: Successful Venture --
B Roopa Devi
Amazon.com
is a leading online book selling retailer. It has diversified
into different product lines. It witnessed its first profit
in 2002 and continued to do so till 2004. In 2005, Amazon's
profit slumped. In 2006, to overcome its loss and to expand
further, it entered into the online grocery business. But
analysts have mixed opinions about its success. Will Amazon.com
witness the same success in the online grocery venture as
in book selling business?
©
2008 The Icfai University Press. All Rights Reserved.
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