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Icfai
University Journal of Consumer Behavior (IJCB), an
academic initiative of Icfai University aims at providing
valuable insights on the concept of consumer buying
behavior. The Journal is unique in the respect that
it includes contemporary research papers and concepts
of importance pertaining to the broad area of Consumer
Research and Analysis of Consumer Behavioral Patterns.
The journal has a compilation of articles on the broad
and narrow areas of consumer behavior and analyses
the various niche aspects of the concept, with contributions
from eminent academicians and researchers
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