India is predominantly a rural-based economy and development of rural economy would be the priority area for policymakers and the government. Rural development has an impact on the economic growth of the country. Rural Management, which encompasses rural development, is one of the major areas of management studies. To cater to the research needs of the rural management professionals, not only in India but across the globe, the Icfai University Press has come up with The Icfai University Journal of Rural Management. The aim of the journal is to make a focused attempt on the happenings of the rural economy. It also aims at enlightening the readers with thought-provoking issues in the form of research papers; bringing out the contemporary viewpoints of policymakers; and helping the policymakers to enhance their ability to make sound business decisions by using the latest economic data.

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